Every. Single. Beat. On this tracklist is cleaan. I don’t like to write with poor spelling, but Big K.R.I.T. has deteriorated my ability to type respectfully in his most recent video featuring a mash-up two hits from Cadillactica “My Sub (pt. 3)” and “King of the South.” Big K.R.I.T. (aka Justin Scott) is one Mississippi-born rapper that shouldn’t need an introduction; positively driven and educated, K.R.I.T. performs and produces his tracks, which by itself deserves respect. But before you go running to check him out, I need to get to his music.
K.R.I.T. just dropped a mixtape on October 14th called It’s Better This Way, free for download here. Already recognized as one of the most influential and truly essential producers in the business, K.R.I.T.’s newest installment doesn’t disappoint. The mixtape is assembled in a loose storyline that begins with audio of K.R.I.T. struggling to decipher which pathway is the best to take once his 1986 Cadillac breaks down at a fork in the road. Given K.R.I.T.’s consistent output of good music infused with soul and fresh original beats, there’s no overestimating the product of his most recent endeavor.
The two tracks in the title of this article are featured in this mashup video K.R.I.T. released a little over a month ago, these were the feature tracks of his most recent album (until last week) Cadillactica, which has been on successful rotation in my house since its release.
“You don’t really like what they play on the radio every single day. If you’re looking for some orignal soul, I know where you should go.”
Big K.R.I.T. is superior to other rappers claiming to be “King of the South” because is his intelligent lyrics demand cultural awareness of where he’s from and what he stands to project of his hometown Meridian, Mississippi. K.R.I.T. has already proven himself well spoken on societal issues regarding the common perception of racism in the Deep South, (which he delves into in his HOT 97 Interview here), and the current state of hip hop. For those who seek out artists that provide potent lyrics and lasting beats, Big K.R.I.T. is a gift from God. Though so far unable to garner mainstream acclaim, K.R.I.T.’s lack of radioplay fairly validates his dedication to creating good music rather than churning out hits (which he’s fully capable of doing) that carry no cultural significance. Regardless, as he says at the end of his mixtape “It’s better when you make a name worth saying, it’s better this way.“