JRocc knows how this music industry works. He understands that it is 90% business and 10% talent. JRocc is perfecting his craft in music, as well as branding and marketing himself for potential deals and partnerships. Residing in Atlanta, hip hop opportunities seems ubiquitous, but JRocc is taking his time on things. Which is something to respect.
In our recent interview with the ATL rapper, JRocc talks about the music industry, his influences, new plans for 2016, and his single, “They Know It.” Peep the interview below.
Tell us about yourself and your music.
JRocc: Well, I always like to tell my stories through the music. I’m a resident of Atlanta, GA with roots that go all the way back to South Florida. Music has always been a gateway for me to express my characteristics.
How would you describe your sound?
JRocc: I mean, I got a lot of idols. Andre 3000, Pac, Lil Wayne, J Cole, etc. With each one of those artists, I can say they all have at least one aspect that I like about them. The way Wayne spazzes with his delivery, Andre 3k’s gracious flow on the beat, J Cole’s honesty in his lyrics and of course Pac, I just love his principles. My sound derives from each of those skills in those artists.
Talk about the experience making your song/mixtape.
JRocc: “They Know It” was a song that originally wasn’t going to get recorded. I had the beat and liked it, but couldn’t necessarily figure out what to say on it. It took me a couple days to catch a feel for it. Shout out to YoungMurk for the excellent production on it.
What are you currently working on? Any new projects? Shows?
JRocc:Honestly, I’m always working on new material. Always got something in the vault. I’m the co-owner of my own entertainment company, called “Victims To Society” and it’s some projects that will be released under them before the summer ends. We also got a single coming, currently in the final stages of mixing/mastering. Big ups to Soul Asylum Studios in Atlanta for the sessions. I got a few shows coming early July, be on the lookout.
What has been your biggest highlight in your music career this far?
JRocc: Man that’s a hard one. I think, the biggest might have been a show we did in Alabama a couple months ago for some kids. They loved it. They had some of the best energy of a crowd that I’ve experienced in a while. I damn near spent more time signing autographs than I did actually performing. It was beautiful.
Name your ideal collaboration: mainstream or independent artist(s)
JRocc: Andre 3000. Wouldn’t even think twice. He doesn’t do too many features these days now so I would be blessed to have him on a collab.
Name something random that people do not know about you.
JRocc: Mhmm…My favorite food is bacon. I love bacon on everything.
What’s one thing you have learned or discovered while being in the indie music scene/industry?
JRocc:That this is a BUSINESS. So many artists mess up because all they wanna do is rap/sing. They think they can just record a song in the closet or basement, put it on the internet and it will go viral. It doesn’t happen that way. You gotta understand the business aspect so that you can properly succeed in this industry.
What can we expect from you in the future?
JRocc:Everything. More music obviously, but I plan on dipping into a lot more business ventures as I continue to make my way thru this industry. Can’t quite speak on them just yet but they are in the works. I’ve sat at the table with some real important people, and things are lining up after quite some time.
Anything else you would like to share with our readers?
JRocc: To be on the lookout for my summer mixtape, dropping in about a month or so. Maybe an August release. No name for it yet, but we got some real good material for it and I’m excited. Keep up to date with everything JRocc by following me on IG @makeitsoundsweet and on Twitter @MrJRocc954.
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