INTERVIEW: The grind never stops with RichCeleb

It’s been almost a year since RichCeleb has released any new music. Over the few months, Rich released some freestyles to let the fans know that he is still here. But no new projects? Well, until now. After experiencing a loss of a loved one, and being on a journey to a healthy lifestyle, RichCeleb is back like he never left. As he says, “the grind never stops no matter what season it is,” and I believe those words to ring true. Now RichCeleb is ready to drop his The Winter is Coming project with the lead single underway. Things are finally looking up to the Philly emcee.

I recently did an interview with RichCeleb to discuss his new work, why social media and marketing is important to artists and how he plans to get back in the swing of things.
So catch us up to what you have been working since we last posted “The Light.”
I just completed my new project The Winter is Coming . Just wrapped that up. I plan on dropping that next month because it will be right before the winter, so the second week of December. I’m working on my next single. That will be available on Datpiff, Spotify, Soundcloud. Basically wherever people listen to music, they can find my single there. That has been the main focus, working on this EP and getting my single out there.
That’s great. Talk about the concept for The Winter is Coming .
The concept came from the “Game of Thrones’” phrase, “Winter is Coming”. I’m a big “Game of Thrones” fan. So the inspiration came from that. Since Philadelphia is known to have a lot of cold winters, I just believe that you grind as hard as you can [at that time]. All winter you grind and when the summer comes, you will shine bright like a diamond. You’ll look effortlessly doing the work. Even though the grind never really stops no matter what season it is. But that was where my concept came from.
Dope! And through the process of the new project, have you seen growth musically and as an artist?
Oh, yeah. Most definitely. Creativity wise, I’ve grown. Musically, I have too. At first, I was doing music full time. I got a little discouraged and fell back on the music for a while. A lot was going on. Last August—August 1, 2016 to be exact—my girlfriend [passed away]. So, I wanted to get away from it. But I couldn’t because it’s a part of me. The music was calling me. Ever since then, creatively I am in a different space. My work ethic is on another level now.
Let’s scale back for a minute. Since you spoke about taking a break from music. How did you know this was what you wanted to do from the start?
It’s a crazy story because when I was younger and growing up, I’ve never really heard of hip hop. (Laughs). My dad is from the Islands. He’s a Jamaican. My mom was a big soul and R&B fan. She listened to a lot of Marvin Gaye and Teddy Pendergrass and all of those guys. So the first time I heard [hip hop], it was Biggie. I didn’t know what he was talking about, but I just knew I liked it. I wasn’t old enough or mature enough to understand it. His delivery caught my attention. And it wasn’t until I heard Jay-Z and that’s when I was [glued] to hip hop. He’s my favorite artist of all time. When I was a youngin’, I actually wanted to be like Jay-Z. (Laughs). A bunch of my friends and I would rap and just have fun. From freestyling and stuff like that, I just fall in love with it. Once I learned how to make songs officially, I decided this was what I was going to do.
Plus I hated working [other jobs]. I worked different types of jobs from tutoring to working for Philadelphia Gas Works. I used to work at F.Y.E. That wasn’t bad because it was music related. But the other jobs didn’t interest me as much.
So are you doing any performances we should know about?
None at the moment. We are currently looking for a booking agent. The last time I’ve performed was like three months ago. I don’t have anything lined up until I find the [right] booking agent.
But there’s a reason to it. I have an image change. I used to weigh 288 pounds. I am down to 252 pounds right now. I have a goal to lose another 15 pounds. When we put the project out, we just want to present a whole new package—like a rebrand. I didn’t want to be out there using the old pictures. I kind of look a little different now.
Wow. Well congrats on that. Rebranding and having an image is important. Do you think social media is the most important thing to an artist or does it get in the way?
Thank you. And to ask your question, social media is very important. You can’t do any without social media now. Everything is social media. As for me, I am not an internet-type guy, but nowadays you have to be. There’s no way around it. Actually, I’ve invested in Facebook ads and things like that to help. Also hiring Q the Question as a promoter. He’s amazing. He sets up interviews, reviews, and social media campaigns. The things every artist needs.
But I feel that’s the problem with a lot of artists. They forget how important social media is. It’s either a hobby or a career. If you’re not paying for promotion, then it’s a hobby. No one is going to know how you are without promotion.
I’m glad to say that there are a lot of artists here in Philly doing their thing. We are on the rise right now—finally. But back then, it was always one artist at a time that would get shine. Rather it was Beenie Sigel dropping music and, then Freeway would drop something next. Now we have Meek Mill and a [host of other artists] doing their thing.
But most respect goes to the artists down south back in the day like T.I. He’s another one of my favorites. The artists in the south were constantly on the grind. They didn’t have any choice because the East and West was getting most of the recognition. In those areas, they would get the chance to run into a popular artist or A&R and get a deal. Down south, they were grinding for years. They couldn’t make it to those offices in New York. So they did their grind in the clubs. It’s a number game, so the more you promote, the more attraction you get. I’m taking that same approach. It’s like a blueprint to me.
So is there anything else you would like to share with our readers?
I want to share that I live and breathe this. Music is my life. I want to thank everybody that takes the time to read this interview or listen to my music. Thank you.

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